Don't Weaken

A blog by Director Terry Todd

The Weider Museum Documentary

By Terry Todd
November 4, 2011

The reception to celebrate the official opening of the Joe and Betty Weider Museum of Physical Culture was private, and only invited guests were allowed to take photographs or to videotape the occasion. Almost 200 professional photographs—taken by several leading photographers including John Balik, the publisher and editor of Iron Man magazine and Robert Gardner, a longtime fashion and sport photographer who also worked for the Weider magazines for decades, are already up on our website. As for moving images, the main video team was from MUSL, a group intent on creating a cable channel focusing on all aspects of physical culture. (Their website is